More than 1200 people turned out at the small town in November last year for the launch of the band's 16th album.

A small group of residents are hoping to build on that success by launching the Rock of Bust music festival.

A subcommittee of the Rock Progress Association are working on developing the annual music festival.

It is hoped the annual event will promote The Rock as a destination.

The Lockhart Shire Council are backing the event with a one-off contribution of $10,000.

More than 1500 people are expected to attend the event which is being promoted as family friendly.

Young bands are encouraged to perform at the festival to win a week of studio recording time.

Bands must audition via an online process with seven bands selected to play on the day.  

A talented young committee are behind a lot of the organisation whcih has take place in the last four to six weeks.

“We have young, clever minds putting things together,” councillor Gail Driscoll said.

The name Rock or Bust Music Festival has been registered in the public domain and belongs to the committee.

“The idea has been really well received in the community,” Cr Driscoll said.

“This is just the beginning, it’s history in the making.”

Set to be held on November 21 the festival will be the same weekend each year.

There will be AC/DC records for sale at the festival with a possibility of merchandise.

More information is available at the groups Facebook page, Rock or Bust Music Fest.

See photos from last years AC/DC album launch here.