New Zealand Prime Minister Jacinda Ardern says she won't be saying the name of the man charged with the Christchurch mosque terror attack in an effort to deny him notoriety.
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Australian Brenton Tarrant, 28, is reported to be planning to represent himself when he stands trial for shootings last week that killed 50.
There are fears Tarrant, a self-confessed white supremacist who referenced Norwegian mass killer Anders Behring Breivik in his "manifesto", could use the legal process to espouse extremist views.
Ardern told reporters efforts had to be made to prevent giving the gunman the attention he wanted.
"He obviously had a range or reasons for committing this atrocious terrorist attacks. Lifting his profile was one them and that's something we can absolutely deny him," she said.
"One thing I can assure you, you won't hear me speak his name."
In an impassioned speech in parliament later on Tuesday, she called for heroes and the deceased to be spoke of, rather than the gunman.
"He is a terrorist. He is a criminal. He is an extremist. But he will, when I speak, be nameless," she said.
"And to others I implore you: speak the names of those who were lost, rather than name of the man who took them.
"We in New Zealand will give him nothing. Not even his name."
Australian Associated Press