"Australia lose Twenty20 international to India."

But you already know that.

Did you know Sam Stosur won the Japan Open?

Did you know the world No. 8 Matildas are to play the Olympic champion US side in four days? Did you know Sydney FC begin their defence of the W-League title in three weeks?

Did you know our netballers have just beaten New Zealand in the Constellation Cup?

Did you know that women's grade cricket began last weekend with Alex Blackwell and Rachael Haynes striking a 387-run first-wicket partnership for Universities?

I care about all of those things. But I am in the minority. I am also the problem.

When Australian Sports Commission chairman John Wylie said that "we think Australian companies and broadcasters should jump on the opportunity and get behind women's sport because it's a rising force" he is right. But the point he doesn't make is that broadcasters and sponsors are not going to climb aboard anything unless there is an audience.

And that is where I become the problem.

I would love to spend six hours at a cricket ground watching two world-class batters slog it out. Instead I was at an under-13 boys game, like any good mother would have been.

I would have loved to have watched all of the netball. But I was working.

I'd love to watch the Matildas but I will probably collapse exhausted at the end of the working week and sleep through it.

And therein lies the problem. Women, between work and home, don't have time to spend hours watching sport.

I caught a bit of the netball on TV (ironing time!). I read about Stosur on smh.com.au (bus to school/work). And I am sure plenty of women did both of those things.

Yet no matter how good a multi-tasker a working mother might be, it is nigh on impossible to find the time to go to a sporting event.

Sure, plenty of women go to football matches – as a family outing. Most would rather catch up with friends for a coffee/wine. Some would rather poke a stick in their eye.

How to fix it? Well, clearly it is not about winning as it so often is with men's sport. It is about making attendance and viewership compelling.

Netball has some good ideas about using the game to allow women to network – exactly what blokes do at football matches. Cricket usually reserves a one-day match each summer for a ladies night – but it occurs at a men's game.

Do fixtures need to be made more attractive to younger women with more time on their hands or is the "mum" audience more valuable?

Women's sport needs the whole audience. Young women, mothers, men, families. The best sight I have seen at women's sport in recent memory was the (mostly male) Western Sydney Wanderers supporters at a W-League match late last season. They didn't care that it was the women's team. It was their team.

Double-headers are a good way of exposing a broader audience to women's sport. It has been good for our female cricketers in the T20 format; and it is good for our footballers at W-League level.

But these are just week-to-week games. If women's sport wants to be more compelling it needs to start with a bang.

Football Federation Australia should bid strongly to host the 2019 women's World Cup. It is the one we have the best chance of winning - today's golden generation will be at their peak. Put a World Cup in my backyard - knowing there is never likely to be a men's World Cup here in my lifetime - and I have to go.

It is not like women lack opportunity to watch world class athletes. And it is not that we do not appreciate their skill and achievements. And it is not that we don't want to go. We just don't have time.

Kathryn Wicks is the SMH community editor and a former deputy sports editor.